Cross Brand Media places high-consideration offers — home security, solar, telecom, financial services and other categories where one customer is worth real money — in front of real consumers through an exclusive, retained network of ecommerce stores, content sites, newsletters and service businesses, every one of them under written agreement with us, at the moment those audiences have already demonstrated intent and before a competitor reaches them.
Reviewed monthly.
Capacity is fully committed in most verticals. The partner network produces a finite amount of placement, and the advertisers already carrying it have taken up what we can responsibly deliver. We would rather run a small number of offers properly than spread delivery thin across many.
That will change. Capacity opens as the partner network grows and as existing commitments come up for renewal.
If you want to be considered, write to us. We will arrange a call, understand your footprint, your economics and your consent requirements, and add you to the waitlist. We do not publish our advertiser roster, and we do not discuss terms by email.
Waitlist inquiries — advertisers@crossbrandmedia.com
Acquisition costs in residential solar rose roughly 40% into 2026 while installation volume contracted. Security dealers compete for the same household through the same three channels. Everyone is bidding against everyone else on the same search terms, and the marginal customer keeps getting more expensive.
Meanwhile the automated post-purchase networks — the ones placing streaming trials and meal kits at checkout — systematically underweight offers like yours. Their optimization rewards instant click-accept. Yours needs credit approval, a service-area check and a scheduled home visit. The machine reads that as a poor performer and stops showing it.
What does get sold into this category is mostly waste. Lead brokers resell the same consumer to four buyers, click networks bill for traffic that never carried intent, and the advertiser absorbs the cost of sorting the handful of real ones out of the pile. We are not in that market, and structurally we cannot be: partners are paid only when a conversion actually completes, so a junk lead earns nobody on our side a cent. The incentive to pad volume does not exist here — we get paid when you close, and not before.
It is also why we sign partners rather than aggregate them. We hold exclusive agreements with the businesses carrying your offer, which is what lets us place it deliberately instead of scattering it across whoever will take a link. And we build for the qualifying step rather than around it — credit approval on some plans, a service-area check, homeownership, or whatever criteria your category carries. Those filters are not friction to be engineered away. They are the reason a completed conversion here is worth what it is.
The audiences are not the problem. Nearly every household and every business in the country pays for internet and a mobile plan, and monitored security is sold to renters and commercial premises as readily as to owners — both categories run in all fifty states. Only solar carries a hard homeownership gate, and it runs in a limited footprint. What is missing is anyone putting your offer in front of these people at a moment they are receptive, because the infrastructure built to do that was designed for low-consideration products.
The consumer proposition, the eligibility rules, the states and ZIP ranges you actually serve, and the consent language your counsel has approved. Nothing runs until that wording is signed off in writing and versioned on our side.
Partners are ecommerce stores, content publishers, newsletters and home-service businesses, on any platform. Each carries a tracked link. Every partner is reviewed before activation and can be removed from your offer at your request.
Not a banner and not a shared lead form. A page carrying your name, your proposition and your approved consent language, in a context plainly about your category. One advertiser per page — never a panel of competitors sharing one opt-in.
You sell, you install, you own the relationship. You report back which conversions completed and which reversed. That feedback is what we pay partners against and what determines where we place volume next.
The reason most distribution partnerships in this category end badly.
The FCC's one-to-one consent rule has been in force since 27 January 2025. Consent must name a single seller and be topically matched to the page where it was given. A shared opt-in sold to a panel of buyers is no longer a grey area, and the exposure sits with whoever originated the consent.
Offers of this type are already running on partner audiences that have nothing to do with the category being offered. The three below are representative of how partners use the placement, and of why category adjacency turns out not to be the variable that matters.
Placed an exclusive offer in front of its existing customer base. No change to the catalog, no inventory added, no change to how the store sells. The offer converted, and it opened a revenue line that ran alongside the store's own sales rather than competing with them.
The same placement against an entirely different audience — buyers of print work rather than consumer goods — and the same outcome. Neither of these customer bases was assembled for home services. They were assembled for pet supplies and printing, and the offer converted regardless.
This partner emailed its customer list offering a gift card to its own shop to anyone who took up the exclusive offer. The email drove offer conversions. The gift cards were then redeemed back in the apparel store, producing a second round of sales — so the incentive returned to the business that issued it, and bought a repeat purchase and a more loyal customer on top of the offer revenue.
That third structure is the one we walk new partners through, because it changes the economics of carrying an offer. Handled properly, the placement is not a one-off transaction bolted onto the side of a business; it funds a retention campaign the partner would otherwise have paid for out of its own margin. Partners who understand that give an offer real placement rather than a link in a footer, which is the difference between a distribution partnership that produces volume and one that produces a report.
Partner identities are not published. We do not put a partner's name into market without their written permission, and the same holds for yours.
Most categories we carry have no ownership requirement and run in every state, which is what makes them placeable across almost any partner audience. Solar is the exception on both counts, so it is routed rather than blanket-run. The categories below are illustrative rather than exhaustive — we place offers well beyond them, and we match them to audiences case by case.
And what the call is actually for.
The advertisers we carry did not treat this as a test channel. They renewed, they widened the footprints they wanted covered, and they took volume as fast as the partner network could produce it. That is the entire reason this page ends in a waitlist rather than a sign-up form.
It also sets the bar for who we add next. An advertiser that cannot absorb volume, or that cannot get consent language approved by its own counsel quickly, costs the partner network more than it contributes — partners lose faith in an offer that stalls, and the partners are the scarce asset here, not the advertisers.
So the call is as much us qualifying you as the other way round. We will want to understand what a completed conversion is worth to you, how long your guarantee window runs, what your service footprint actually covers, and how quickly your legal team can turn around consent wording. If those answers line up, you go on the list.
Cross Brand Media is run by a team with backgrounds in ecommerce and direct sales — people who have built customer lists, placed offers against them and watched what converts and what quietly does nothing. The judgment about which audiences suit which offer comes from having made those calls before, not from a targeting dashboard.
That is also why the network is retained rather than open. Partners are signed, not recruited in bulk. We are not assembling volume; we are placing a small number of offers with partners whose audiences actually fit them.
